MPMN Medtech Pulse: How Color Can Make Your Medical Device Better

Color Can Make Your Medical Device Better

The February 8, 2017 online edition of Medical Product Manufacturing News featured Color Can Make Your Medical Device Better, an article discussing Christine Park of StarFish Medical and her MD&M West presentation on unleashing the impact of color in medical device design. Amanda Pedersen writes: “Color can be an overlooked aspect of the product design process, but Christine Park, an industrial designer at StarFish Medical, says color can be used to establish brand identity, improve usability, and evoke a positive emotional response”.

Pedersen included Christine’s 3 Steps To Choosing A Medical Device Color

1. Understand your users

2. Research market trends in other industries that the target the same users

3. Decide on a message and communicate it using color psychology

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