Product Definition

Does your business plan need a reality check?
It’s often surprising how useful the results can be.

During our Product Definition phase, your plans are scrutinized from every angle to ensure that the product will meet the end user’s needs. We work with you clarify the value stream. We propose steps to mitigate and manage risks. We ensure reimbursement targets can be met. Typical outputs include a proof of concept and renderings suitable for investor financing presentations.

Contact us today and find out how we can help you build success with the right device.

product definition

Services include:

  • field studies, user interviews and competitive analysis
  • identifying key stakeholders, a distribution strategy and providing a risk analysis
  • reimbursement strategies from value chain analysis
  • recognizing and considering sales distribution
  • designing for target distribution channel margins
  • designing to maximize intellectual property while identifying IP constraints
  • designing for reliability, durability and risk management
  • creating a clinical path to meet ISO 13845 and FDA medical device design control and documentation specifications
  • designing for Health Canada or FDA approval
  • planning volume projections with a manufacturing strategy that matches processes to requirements
  • planning for service requirements and sustaining engineering
StarFish Medical played a critical role in our ability to produce an alpha-prototype for validation.
In an incredibly short time, and very cost effectively, StarFish engineers help us develop an instrument that completely changed the way our company is perceived… We will certainly work with Starfish again.
Dr. Andre Marziali
Chief Scientist
Boreal Genomics