product definition

Posts tagged with “product definition”

Scott Phillips

Ingvar was Right

Ingvar Kamprad, the founder of Ikea, famously said “An idea without a pricetag has no meaning”.  He liked the phrase so much he had it painted on the walls of his stores. I must confess to being annoyed the first time I read this statement.   It seemed a crass reduction of ideas to simple commerce.  […]

Trevor Moat

Preventing Scope Creep in Medical Device Development – Part 1

“Scope Creep” is the (often inadvertent) addition of incremental improvements to a design that are not explicitly identified as project deliverables. Design Engineers are driven to succeed and impress – it’s hard-coded into our DNA, and it fuels our greatest strengths and assets. Our greatest strengths and our greatest weaknesses are often tightly interwoven, however, […]

David Dobson

The Amazing Contrast Between Teams that Develop Medical Devices and those Who Create Consumer Electronic Products

Over the last several years, I’ve had the wonderful opportunity to work with a couple of very different types of product development organizations.  I’ve managed larger teams of designers and engineers engaged in the creation of Consumer Electronic (CE) products, and I’ve been a part of equally exciting companies dedicated to the development of highly […]

Trevor Moat

What’s your problem?

It’s easy to send a project sideways: all you need to do is identify a brilliant, expedient solution and unleash your brightest designers and engineers to implement it. You’ll reach your destination even faster if you add some schedule pressure or cost constraints to the mix. The outcome is invariably disastrous. A project is far […]

Mark Drlik

A New Beginning

Our new daughter was born – just a few weeks ago. It was the most amazing experience in my life. Now back to work, I reflect on her perspectives in my own life in design, perhaps in a far too holistic perspective for this blog, but it’s on my mind. Her world is entirely new. […]

Scott Phillips

Margin Matters

I was at a meeting a few months ago with a potential client, a startup with 5-10 employees, discussing their medical device.  It was a disposables revenue model with injection molded plastic and electronics in a single-use device.  As part of our initial product definition discussion I asked what the end user sell price would […]

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