Are You Ready for the Patient-Consumer Era? by StarFish Medical Mechanical Engineer, Nigel Syrotuck, is the March 14, 2016 column topic in MD+DI Design Services. The medical and retail markets are learning from each other and starting to blend. And Nigel has some thoughts on the subject.
In his blog, Nigel notes: “In the coming years, we will see fewer and fewer differences between sales strategies of medical devices and retail products. As the number of patient-consumers continue to rise, the market will take every advantage they can to improve user experiences, while harnessing the power of big data to blend the two even further.”