Scaling & Selling in MedTech’s New Regulatory Reality
By Invitation Only – May 22, 2025 – Newport Beach, California
Medical Device Playbook returns to California, reimagined as an exclusive, invitation-only event that brings together some of the most visionary minds in MedTech—founders, investors, and executives who are actively shaping the industry’s future. This curated experience fosters candid discussions, real-world lessons, and practical strategies for overcoming challenges in today’s evolving regulatory and market landscape.
This year, Playbook delves into scaling and exiting MedTech companies in a shifting regulatory and market landscape. With Project 2025 poised to reshape the industry, speakers will share firsthand experiences on securing investment, navigating acquisitions, and positioning for long-term growth while adapting to changing regulations and market forces.
If you believe you should be part of this exclusive forum, request an invitation.
Why Attend
Medical Device Playbook is designed for leaders who want to move beyond theory and into action. This is not a traditional conference—this is where real conversations happen.
- Visionary Entrepreneurs & Experts: Hear directly from some of MedTech’s most remarkable entrepreneurs and seasoned experts who have navigated pivotal decisions, tough negotiations, and market shifts.
- Insights That Change Trajectories: Learn from deeply personal and impactful stories that reveal what truly drives success—and failure—in MedTech scaling and M&A.
- A Curated Audience: Every attendee has been carefully selected, ensuring meaningful discussions with like-minded leaders who share your challenges and ambitions.
- Confidential Conversations: Private, closed-door discussions where real experiences—not just polished success stories—are shared.


What to Expect
Unlike large-scale industry events, Medical Device Playbook is intentionally small—a space designed for candid conversations and direct access to the people you want to meet.
- Founder Spotlights & Keynotes: Gain unfiltered insights from MedTech entrepreneurs who have built, scaled, and exited companies.
- Investor & Acquirer Perspectives: Understand what top investors and acquiring companies look for in successful startups.
- Practical Strategies for Growth: Learn how to navigate regulatory challenges, commercialization hurdles, and financing opportunities.
- Private Executive Networking: Build relationships in an environment where meaningful connections come naturally.
With regulatory shifts on the horizon, speakers will also reflect on how past successes and challenges inform today’s MedTech realities—helping you make decisions that will define your company’s trajectory.
Sponsorship Opportunities for Medical Device Playbook Newport Beach 2025
Who is Invited?
Medical Device Playbook is not open to the public. Attendance is by invitation only for individuals who meet our selective criteria:
- Founders & CEOs of MedTech startups focused on bringing products to market
- Investors & venture capitalists actively funding medical technology
- Executives from leading MedTech companies and acquiring firms
- Thought leaders & experts shaping the future of healthcare innovation

Only a select group of industry leaders will receive an invitation. If you believe you belong among this group, apply for an invitation.

“I travel all over the world and this conference was truly one of the most educational.”
Manny Villafaña, Founder of St. Jude Medical
Event Details
Location: VEA Newport Beach, A Marriott Resort & Spa
Date: May 22, 2025, 8:30am-6:00pm
Attendance: By Invitation Only

Only a select group of industry leaders will receive an invitation. If you believe you belong among this group, apply for an invitation.
Request an Invitation
Spots are extremely limited. If you believe you should be part of this exclusive forum, request an invitation today.

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For more information, please contact StarFish Medical Marketing.
Sessions
Partnering with Purpose: Working with the Gates Foundation
At GH Labs, global impact starts with practical solutions that work. Steve Kern shares how GH Labs evaluates new technologies, selects partners, and approaches global health innovation. You’ll get an inside look at how one of the world’s most influential organizations thinks about risk, evidence, and scale—and what that means for medtech companies looking to work with them.

Integration Lessons from Both Sides of the Table
Buying is easy. Integrating is hard. With leadership roles at Baxter, Boston Scientific, and now Sinaptica Therapeutics, Ken Mariash has lived both the strategic and operational sides of medtech acquisitions. He’ll share real-world stories—successes and stumbles—about what makes integrations succeed (or fail) inside major franchises. Plus, how those lessons are shaping his approach to scaling a neuromodulation startup tackling Alzheimer’s disease.

Revolutionizing Laser Surgery
How Molecular Spectroscopy has inspired a ground-breaking Laser Scalpel capable of unmatched surgical precision.

Ready, Fire, Aim
Good research saves bad ideas before they cost millions. After 25 years in design research, Eric Olson has seen it all—rushed launches, overlooked users, and misread markets. He’ll walk through a case where deep research collapsed five instruments into one—and lit up sales. Come for the war stories, stay for the playbook.

Building a New Paradigm: Field Notes from the Front Lines
What happens when solving the real problem means rejecting the status quo? CL Tian is transforming medical device sterilization — not by breaking in, but by charting a new course altogether. This talk explores what happens when the path to success disrupts entrenched systems, reveals misaligned incentives, and puts billion-dollar revenues at risk. From early missteps to institutional resistance, and the hard work of building a new ecosystem, it’s a candid look at the realities of driving change.

Inside the FDA Shift
The agency is in flux. What’s your move? With layoffs, backlogs, and new dynamics, the FDA is changing how it engages with startups. Regulatory strategist Tonya Porter explains what’s really happening—and what founders must do to avoid getting blindsided. It’s not business as usual.

Inside the Buyer’s Brain
What makes a startup irresistible to a $1B acquirer? Karthik Ranganathan runs M&A from the other side of the table. He’ll share how strategic buyers evaluate deals, pitch them internally, and weigh early vs. late-stage bets. Three real acquisitions. Three different stages. Real talk on what closed the deals—and what didn’t.

Karthik Ranganathan
What Investors Want Now – VC Panel
Medtech investing just hit a plot twist. Fund cycles are shifting. Risk profiles are tightening. VCs are moving the goalposts—and not all startups are keeping up. This candid panel of top investors cuts through the noise: what’s changed, what still works, and how to stand out in 2025.

Speaker Bios

Steve Kern
Steven E. Kern, PhD is the Executive Director of Global Health Labs, an innovation laboratory based in Bellevue, Washington working in partnership with the Bill and Melinda Gates Foundation. From 20013-2022, he was the Deputy Director of Quantitative Sciences at the Gates Foundation. Prior to joining the Gates Foundation, he was Global Head of Pharmacology Modeling at Novartis Pharma AG based in Basel Switzerland where he led a team focused on providing model based drug development support to therapeutics in many disease conditions across all stages of drug development. He joined Novartis in 2010 from the University of Utah in Salt Lake City, Utah where he was Associate Professor of Pharmaceutics, Anesthesiology, and Bioengineering, and served as co-investigator for their NIH funded Pediatric Pharmacology Research Unit.

Ken Mariash
As CEO of Sinaptica, Ken is leading the team to advance the company’s personalized precision neuromodulation therapy for Alzheimer’s.
Prior to Sinaptica, Ken has 20+ years leading and growing new business ventures on both the ‘Buy Side’ and the ‘Build Side.’
He started his career in management consulting at Charles River Associates, then jumped to industry at CSL, then Baxter BioScience (now Takeda), and Boston Scientific, with leadership roles in marketing, strategy, and corporate development. At Boston Scientific’s nearly $1B Neuromodulation division, he was the global commercial lead for the highly successful Cosman RF ablation business he helped acquire.
He also built the division’s Strategy function, providing leadership in areas including strategic planning, BD assessment, R&D portfolio management, digital strategy, and investments in next-gen platforms & new indications. In 2019 he joined EBT Medical, a venture-backed, clinical-stage startup developing a disruptive neuromodulation device for overactive bladder, where he oversaw all commercial aspects.

Darren Kraemer
Darren Kraemer earned his Engineering Science degree from the University of Toronto, specializing in condensed matter and photonics. He then pursued a PhD in the U of T Chemistry department, focusing on time resolved molecular dynamics spectroscopy using mid-IR femtosecond lasers. During his PhD studies, Darren co-founded Attodyne Inc., to commercialize novel laser technology, ultimately producing a line of compact picosecond lasers for industrial applications, and led the company through to its acquisition. Afterward, as CEO of Light Matter Interaction Inc., he pioneered the use of novel short-pulse mid-infrared lasers for various surgical procedures, and continues to explore innovative laser technologies and push the boundaries of the field.

Eric Olson
In over 25 years in design consulting, Eric has led major design and innovation programs for consumer and medical device clients, including Abbott, Starkey, CareFusion, Procter & Gamble, Midmark, and Boston Scientific. Eric’s leadership and enthusiasm engenders a high level of creativity and design sophistication from his project teams. He blends his aesthetic sensibility, end user empathy, and strong awareness of healthcare product development processes and business objectives to translate program requirements into compelling products with market appeal. Under Eric’s leadership, products have won some of the industry’s top design awards, including BusinessWeek’s IDEA Awards, the CES Innovations Awards, the Medical Design Excellence Awards, the Chicago-based Good Design Awards, and the iF International Forum Awards.
He has been a speaker and panelist over the last ten years at conferences across the US on Med Tech, Wearables, Biomimicry, and Connected Health.
He has served as a judging panelist for GoodDesign and BME-IDEA competitions and is a frequent guest lecturer at UCLA, USC and Art Center College of Design. Eric holds tandem design degrees from UCLA and Art Center College of Design.

CL Tian
CL Tian is the CEO and Co-Founder of Phiex Technologies, a self-sterilizing materials platform which replaces ethylene oxide, the cancer-causing status quo gas used in medical device manufacturing, and sterilize in-line, without capital equipment. Phiex is the Global Winner of the ‘22 Medtech Innovator competition, placing #1 out of over 1000 medical technology companies globally as voted by industry leaders. She previously founded a firm specialized in business development as a service in diverse industries such as healthcare, SaaS, and B2B services. Committed to paying it forward, CL has served as a Mastermind at Babson College’s WIN Lab and President of the Boston Chapter of ACE NextGen, the Asian chamber of commerce for the next generation of entrepreneurs. CL graduated magna cum laude from Wellesley College and speaks Mandarin, Japanese, and Korean.

Tonya Porter
Tonya Porter, MS has a diverse background in the medical device industry, spanning product development to managing international clinical trials. Ms. Porter is independent consultant specializing in regulatory affairs, quality assurance, and clinical affairs for medical device companies. Prior to consulting, Ms. Porter was a member of the regulatory team at ReVision Optics, Inc. (RVO) from 2006-2018, serving as their Vice President of Global Regulatory Affairs & Quality Assurance, where she was responsible for U.S. product approvals, international product registrations, and assuring the highest quality of products. Prior to joining RVO, she served at FDA in the Division of Chemistry and Material Science (FDA/CDRH/OSEL/DCMS). Ms. Porter has experience in IDEs, PMAs, 510(k) and PAS for permanent implants.
Ms. Porter earned her BS degree in Engineering from the Harvey Mudd College, and an MS in Biomedical Engineering from the University of California, Irvine.

Karthik Ranganathan
Karthik Ranganathan has extensive experience in leading both early-stage and >$1B healthcare businesses that span capital equipment, disposables, application software, SAAS and service offerings.
Over two decades, he has built high-performing global teams that shaped strategy, led product development, drove commercial execution, directed operational planning and achieved growth through M&A.
At Becton, Dickinson and Company (BD), Karthik had multiple impactful roles in the US and in Asia. In particular, while leading the global BD AlarisTM infusion pump business, he navigated one of the company’s most complex business turnarounds, achieving regulatory compliance objectives as well as revenue recovery and operational scale that set a new performance benchmark.
Prior to BD, Karthik was the first employee at PocketSonics, a startup where he played a foundational role in developing a low-cost, handheld diagnostic ultrasound imaging system. He also served as a Visiting Research Scientist at the University of Virginia.
Karthik holds an MBA from Harvard Business School and a Ph.D. in Biomedical Engineering from the University of Virginia.
Beyond his professional endeavors, Karthik serves on boards and advises startups, contributing to the advancement of deep-tech innovations and entrepreneurship.

Mike Hill
Michael Hill is the Managing Director of Octane Capital Markets, as a part of the Octane Capital & Growth division. “Mike is the ideal person to serve in this new capacity”, said Bill Carpou, CEO of Octane. “He has walked in the shoes of the entrepreneurs we serve and understands the obstacles companies face to raise capital as they start their journey. Mike is client focused and has delivered results since joining Octane.” Michael is an experienced entrepreneur and angel investor with a deep passion for helping startup technology and medical technology companies advance their business models. He has co-founded, grown, and created liquidity for investors at two startup software companies and a professional services business which he ran for 25 years. Prior to leading his own ventures, he worked for Merrill Lynch, Xerox, and Orco Block Company. He also worked with the Small Business Development Center (SBDC) hosted at California State University, Fullerton where his teams helped the owners of small businesses secure more than $100 million in funding solutions.
Past Speakers:

Tonya Porter

Manny Villafaña

Amr Salahieh

Kris Shah

Stan Lapidus

Jeffry Weinhuff

Ramgopal Rao

Lishan Aklog

Stanton J. Rowe

Virginia Lang

Mickey Urdea
