MDDI DeviceTalk: Is 23andMe the New Medical Device Paradigm?

New Medical Device Paradigm?

The August 20, 2015, edition of MDDI DeviceTalk features an exclusive guest blog by StarFish Medical Mechanical Engineer, Nigel Syrotuck.  Is 23andMe the New Medical Device Paradigm? examines 23andMe, a saliva-based DNA service that provides genetic reports on ancestry, family history and helps clients connect with DNA relatives.  

Nigel discusses 23andMe’s announcement on raising $79M to pivot their business to drug development as evidence of a new business model that completes their traditionally backwards strategy of marketing to the masses first, then health care providers later. He includes an outline for “wellness first” business model.



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