Press Release

January 28 Webinar: Turning life experience into successful medical device start-ups

January 21, 2021

MEDIA ALERT – January 21, 2021

successful medical device start-ups

Medtech entrepreneurs invited to learn from serial medtech founders how life experience can guide startup success

– Learn first-hand how two seasoned entrepreneurs bring the depth and breadth of their lifetime experiences to multiple medical device startup successes –

Turning life experience into successful medical device start-ups

Medical Device Playbook Webinar Series

Thursday, January 28, 2021, 1pm EST (10am PST)

Register for Free

Learn what it takes to achieve startup success from proven founders Paul Lovoi PhD – Founder of eight companies, who has raised more than $900 million in capital – and Derek Herrera – former marine officer, founder and CTO of Spinal Singularity, a seed-stage venture designing medical devices to exponentially improve the lives of people with spinal cord injuries. Find out:

  • Where ideas come from and how to pick the good ones
  • Raising capital – lessons from raising $900 million in capital
  • How to find new markets and identify ‘what really matters’

These presenters offer valuable insight from different ends of the startup spectrum.

Topics covered in this 90-minute FREE webinar:

  • Source and secure financing for a highly specialized sector
  • Identify expired patents for applications in new markets
  • Shift focus from “high-tech” to “medtech”
  • Identify and address medical device risk mitigation
  • Recognize real opportunities in good ideas and when to pivot from original inspiration


Paul Lovoi PhD – Founder and CTO MindRhythm, Inc. – Paul has founded and funded eight companies in diverse fields of flat panel displays, laser paint stripping, oncology, cardiology, stroke triage and Real Time Location System integrated RFID tags for blood tube tracking. These companies have raised more than $900 million of capital.

Derek Herrera – Founder and CTO Spinal Singularity – Derek founded Spinal Singularity in 2015 after graduating from the UCLA Anderson EMBA program. Spinal Singularity is a seed-stage venture-backed medical device company that designs devices for people with Spinal Injury. Previously, Derek served for eight years as a Marine Infantry and Special Operations Officer.


Scott Phillips – CEO and Founder of Medical Device Playbook events and StarFish Medical – Scott is a Chair of the LifeSciences British Columbia board, Fellow of The Canadian Academy of Engineering, winner of the EY Entrepreneur Of The Year™ 2017 Pacific Awards Technology category, 2017 recipient of the VIATEC Technology Champion award, and volunteers with Junior Achievement, Entrepreneurs Organization, and University of British Columbia.


Since 2015, seasoned serial medtech entrepreneurs and experts have been sharing successes, failures and insights with 2000+ medical device colleagues at our live Medical Device Playbook events. Their stories have a common thread; they are amazing and inspiring.

Medical Device Playbook events in Toronto and Vancouver are presently virtual due to COVID-19. Free webinar events in the MD Playbook series feature a different master class in medical device commercialization each month.

More than 90% of attendees stay for each entire webinar event – a testament to our speakers and the ROI of information gained.

Check out previous webinars here:


StarFish Medical is Canada’s leading Medical Device Design service provider with a full complement of design, development, and manufacturing services in Victoria and Toronto. We successfully partner with innovative companies (both large and small) to create breakthrough products for a number of medical specialty areas.

StarFish has been hosting live virtual Medical Device Playbook events since July 2020. Monthly webinars are bringing together successful medtech entrepreneurs and experts to share learnings from their wins, failures and insights with more than 1,600 medical device professionals to date.


For more information, contact:

Mike Camplin

250.388.3537 x210

[email protected]

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