Press Release

Medical Device Commercialization Playbook 2017 registration opens for Vancouver and Toronto

February 22, 2017

VICTORIA, British Columbia, February 22, 2017 – StarFish Medical announces the Medical Device Commercialization Playbook 2017 is coming to Toronto’s MaRS Discovery District on March 30, and to Vancouver on April 04, 2017.

Celebrating a third year of delighting and empowering medical device audiences, Medical Device Commercialization Playbook 2017, Canada’s premiere event for medical device professionals, brings a full day of industry speakers and panels from across North America to discuss this year’s theme: Getting The Product Right.  Participants will network and learn 2017 trends and opportunities for Getting the Product Right, Dealmaking, Entrepreneurial Strategy, Navigating the Clinical/Regulatory Environment, and Innovation in 2017 & Beyond from industry veterans.

“I created the Playbook events to help foster Canada’s medical device communities.  Working with serial entrepreneurs on a daily basis helps me understand how valuable their experience is and how generous they are in sharing their knowledge.” explains Scott Phillips.  “The Playbook events bring together Toronto and Vancouver medical device professionals with the highly successful entrepreneurs from their local community and across North America.  It’s an exciting mix.”


Toronto speakers include:

  • Bill Walker- Co-Founder and Chief Technology Architect HemoSonics, LLC, Director of Engineering Entrepreneurial Ventures at Duke University
  • Ram Rao- CEO 2C Tech Corporation
  • Geof Auchinleck- Chairman and CEO Claris Healthcare
  • Awni Ayoubi, P.Eng- President / CEO, Rostrum Medical Innovations
  • Rudy Mazzocchi- CEO of Elenza, Executive Chairman of Establishment Labs Holdings (ELHI), Executive Chairman of OptiStent, Inc. and Executive Chairman of LAFORGE Optical
  • Joseph Gulfo, MD, MBA- Author, Executive Director of the Lewis Center for Healthcare Innovation and Technology at Fairleigh Dickinson University
  • Rocky Ganske- CEO at CellAegis Devices
  • David Kalins- Former Senior Policy Advisor at FDA/CDRH/Office of Compliance FDA/Center for Devices/Office of Compliance
  • Kathleen Mandzuik- Executive Scientific Affairs Director, Late Phase Services, PRA Health Sciences PRA Health Sciences
  • Paul Weber- President and Chief Executive Officer Perimeter Medical Imaging
  • Scott Phillips- Founder and CEO, StarFish Medical, Creator Medical Device Commercialization Playbook
  • Daryl Wisdahl- Managing Director, Canada EMERGO GROUP
  • Vesna Janic- Director of QA/RA StarFish Medical
  • Joel Ironstone- President, IPD

Vancouver speakers include:

  • Tom Clement- CEO Aqueduct Critical Care
  • Rudy Mazzocchi- CEO of Elenza, Executive Chairman of Establishment Labs Holdings (ELHI), Executive Chairman of OptiStent, and Executive Chairman of LAFORGE Optical
  • Ali Ardakani- Founder & Managing Director at Novateur Ventures
  • Joel Weinstein- President, Principal at MAVEN Medical Device Strategies
  • Amr Salahieh- President & CEO at Shifamed LLC
  • Scott Phillips- CEO & Founder StarFish Medical, Creator Medical Device Commercialization Playbook
  • Vesna Janic- Director QA/RA StarFish Medical
  • Nadia Marchant- Executive Director, Quality Assurance & Regulatory Affairs | McKesson Imaging & Workflow Solutions

The events are possible because of generous sponsors including MaRS, OBIO, LifeSciencesBC, EMERGO GROUP,  Novateur Ventures and the Ministry of International Trade. A supporting donation registration option is added this year to help offset the $170 cost per participant. The supporting donations are highly encouraged, but participants can register at no charge if needed.

Latest details and registration at: meddevplaybook


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