How to Sort Out Innovation, Value, and Value Chains for Medical Devices a guest blog in the July 23, 2014 edition of MDTmag.com is written by Annelies Tjebbes, QA Specialist/Biomedical Engineer at StarFish Medical. In the blog Annelies examines Innovation, Value and Value Chains using real medical devices as examples. The blog includes input from Anthony Ulwick (What Customers Want) and Duke University’s course on Healthcare Innovation and Entrepreneurship.