Virtual Medical Device Playbook

Medical Device Playbook Events are now virtual.

Canada’s premiere event for medical device professionals since 2015 is shifting to monthly webinars for the duration of COVID-19.

Industry speakers and panels from across North America will converge online to network and discuss 2021 trends, opportunities, and strategies with other industry entrepreneurs and veterans.

“It is nice to see the webinar events hosted by StarFish with a great line of speakers, always insightful.” –Attendee feedback


Upcoming Webinars

What Large Medtech Companies Seek in Acquisition Targets

January 26, 2022 | 1:00-2:30pm EDT / 10:00-11:30 PDT

Targeting an exit? Join What Large Medtech Companies Seek in Acquisition Targets live Medical Device Playbook webinar event on January 26, 2022, 1:00-2:30pm EDT / 10:00-11:30 PDT.

Abhijit Divekar, Senior Director Operations at Medtronic, and Rakesh (Rick) Sethi, Hons BSc, BEng, Director of Open Innovation | R&D at Medtronic share insights to help avoid surprises during due diligence, prioritize activities and investment, and exit with higher value and better terms.

Abhijit Divekar is a global sourcing leader with nearly 20 years of experience delivering millions of dollars in value through new product sourcing, supply strategy transformation, vendor negotiations, and strategic alliances for General Electric.

Rakesh (Rick) Sethi has been in the Medical Device Industry for 20+ years, launched over 30+ products, holds 20+ issued patents, and written 8 publications. With 4 companies that have been acquired and involvement in 4 acquisitions, Mr. Sethi has led and managed global teams across 7 countries.

Scott Phillips, Medical Device Playbook and StarFish Medical Founder, hosts and moderates live audience Q&A with presenters.

Average audience rating for Free Medical Device Playbook events: 9/10! “Honestly, I am very impressed with the caliber of guests and topics covered today. Keep up the good work.”

Event Details / Registration

Previously Recorded

Bringing New Technologies to Medtech


Dr. Bill Hunter and Dr. Cambre Kelly share their journeys bringing new technologies to medtech. They will cover:

– Challenges
– Value Proposition Considerations
– Current Work and Journeys
– Lessons Learned
– Opportunities

Dr. Hunter is a lifelong inventor with over 200 patents and patent applications. He was involved in the discovery and development of the TAXUS® Coronary Drug-Eluting Stent, the Zilver PTX® Peripheral Drug-Eluting Stent, paclitaxel-eluting balloons, and the Quill® barbed wound closure device; products used in over 40M patients and revenues of over $25B.

Dr. Kelly is an inventor on numerous patents and has commercialized multiple medical device products which have impacted thousands of patients. As a co-founder of and Vice President of Research and Technology at restor3d, she leads all research and advanced development projects.

Scott Phillips, Medical Device Playbook and StarFish Medical Founder hosts and moderates live audience Q&A with presenters. #MDPLAYBOOK

Recorded: October 21, 2021

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From Medical Device Start-up to IPO

View recording of From Medical Device Start-up to IPO live webinar event.

Francois Michelon, CEO, ENDRA Life Sciences, and Steven Plymale, Former CEO, MyndTec and Profound Medical, discuss lessons learned from taking their medical device companies public. 9.35/10 rating from webinar attendees

Francois Michelon has raised over $55M in capital at ENDRA, including a successful Nasdaq IPO, grown the IP portfolio 4X (85 assets).

Steven Plymale took Profound Medical from a small startup in 2011 through commercial launch in Europe and in June of 2015 led the company through a public transaction with a listing on the Toronto Venture Stock Exchange.

Attendee quote: “All the presentations were very ‘inspirational’ and obviously highly successful and amazing presenters. Bravo!”  #MDPLAYBOOK

Recorded: September 23, 2021

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How to Predict Dx Device Success

View recording of live event. Mickey Urdea and Rich Thayer share results of study classifying 28 companies as “Successes,” “Failures” and “Zombies”. Joris van der Heijden discusses case studies from building out client devices in microfluidics, microbiology and regenerative medicine. Audience rating: “9.2/10”

  • Key indicators of success or failure as companies drive concepts toward commercialization
  • 13 common characteristics of success and failure
  • Stories behind the numbers
  • Deadly sins of product development

Lynne Lowry, StarFish Medical SVP of Business Development, hosts and Scott Phillips, Medical Device Playbook and StarFish Medical Founder, moderates live audience Q&A with presenters.


Recorded: June 22, 2021

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Optimizing Medical Optics Success

View recording of live event. Optics Experts and Entrepreneurs discuss lessons learned from Optic Medical Device commercialization projects, successes, adventures. Audience rating: “9/10”

  • Darren Kraemer, Founder & CEO at Light Matter Interaction: Reflections on the Cutting Edge
  • Len Zheleznyak, Vice President of Vision Science at Clerio Vision: What to pack and what to leave behind
  • Brian King, Principal Optical Systems Engineer, StarFish Medical: Turning photons into clinical therapies.

Scott Phillips hosts and moderates live audience Q&A with presenters.


Recorded: May 27, 2021

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Balancing Human Factors Discovery and Compliance

View Recording of live, 90-minute webinar: “9/10” Audience rating. Human Factors, ID, and Usability often drive more adoption of a medical device than the underlying technology.

Human factor experts, Virginia Lang, Bryant Foster, Niall Redmond and Paul Charlebois, present lessons learned, discuss trade-offs, and share case studies that illustrate possible pitfalls and useful tips for achieving an optimal balance between HF and regulatory compliance.

Scott Phillips moderates an illuminating session that will inform your medical device commercialization.

Recorded: May 11, 2021

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Stan Lapidus: Inventor & Entrepreneur

Recording of 60-minute live interview with Stan Lapidus, founding CEO of three medical diagnostics companies. Two of them, Cytyc Corp., and EXACT Sciences have been among the most successful diagnostics startups of all time. Medical Device Playbook Event Webinar. #MDPLAYBOOK

Recorded: March 31, 2021

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Creating a Successful Academic Spin-Out

Audience rating: 9/10! “Honestly, I am very impressed with the caliber of guests and topics covered today. Keep up the good work.”

Recording of live, 90-minute event featuring 3 distinguished academics / entrepreneurs discussing their Academic Spin-Out successes, adventures and insights.Creating a Successful Academic Spin-Out: Lori Arakaki, Bill Walker, and Dr. Magdy Younes join Scott Phillips and share their journeys and insights from spinning out multiple university research projects into successful medical device companies. 90-minute free webinar. #medtech #entrepreneurtips #MDPLAYBOOK

Recorded: February 26, 2021

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Turn Life Experience Into Successful Medical Device Start-Ups

“Fantastic presenters and very informative. Thank you.” -Attendee Feedback.  Lessons Learned from Paul Lovoi and Derek Herrera, remarkable and very different serial entrepreneurs who have created multiple medical device start-ups using and leveraging life experiences. Combined funding of 10+ companies and raising over $900 Million in capital! Free 90-minute webinar #MDPLAYBOOK #medtech #entrepreneuradvice

Recorded: January 28, 2021

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When Time is Paramount in Medical Device Development

“Both speakers today were really good. I liked the discussions of how the industry works with detailed real-world examples.” – Audience Feedback

Inspired by a COVID-19 ventilator project condensing 3 years into 3 months for Medical Device Development, experts examine case studies where shortened time to market delivered medical device success without sacrificing quality.

Kevin Walsh and John Walmsley share case studies involving:

  • Right-sizing startup / small companiy development timing
  • Design for Supply Chain (DSC) to generate speed: How to optimize cost and speed at the same time
  • Biggest source of FDA warning letters: Areas that most often impact quality when speeding development
  • How to avoid delays during manufacturing transfer

Recorded: December 11, 2020

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The True Cost of Developing a Medical Device

“Your selections have been top notch. All the speakers were excellent. ” – Audience Feedback

Learn how to better estimate your medical device development costs from experts in venture capital, serial medical device entrepreneurship, and medtech design and development engineering. The True Cost of Developing a Medical Device webinar features venture capitalist, Peter Van der Velden, Serial Medtech entrepreneur, Ramgopal Rao, and Medical Device Program Design Director, Mark Drlik.

Recorded: October 27, 2020

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Amr Salahieh shares the Shifamed Story

9/10 Rating! – Post webinar attendee survey

Amr Salahieh shares the Shifamed Story in a 45-minute live interview with Scott Phillips, Founder of Medical Device Playbook. Creating the Most Active Medical Device Innovation Hub in the World: Amr Salahieh and Shifamed live webinar took place on Friday, September 18th, 2020.

Recorded: September 18, 2020

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Microfluidics – New Opportunities and Challenges

“All speakers gave a very interesting prospective on the topic.” “I loved the discussion.” -Audience Feedback

Free Microfluidics Webinar: Gain insights and data on New Opportunities and Challenges for Microfluidics in medical device systems. Experts in microfluidics and medical device research, technology, development, and commercialization share experiences and learnings from successes and ongoing projects.

Speakers for the event include: Kevin Hrusovsky President, Chairman & CEO – Quanterix; Stevan Jovanovich, Ph.D. Founder, President & CEO – S2 Genomics, Inc.; Dr. Ali Tinazli Chief Commercial Officer – Fluxergy; Shana Kelley Distinguished Professor, University of Toronto; and Lorenzo Gutierrez, Ph.D., PMP Microfluidic Application and Integration Lead – StarFish Medical.

Recorded: September 2, 2020

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How COVID-19 is Changing Medical Device Commercialization

“Thank you guys put together this great webinar.”

“Great job today”

“This webinar was such an informative session from both market standpoint and from medical device technical consideration standpoint.”

9/10 Rating -Post event

Gain insights and data on how COVID-19 is changing medical device commercialization. Experts in medical device development, regulatory affairs and venture capital investment share experiences and learnings from ongoing commercialization projects.

Recorded: July 24, 2020

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