Hardware to Intelligence: Building a Reimbursement Strategy for Intelligent Medical Devices
Every mature industry eventually moves from hardware to intelligence. Cars did. Aircraft did. Finance did. Bill Hunter believes healthcare is next, and reimbursement will decide how fast it gets there.
In this MedTech Unscripted, Hardware to Intelligence: Building a Reimbursement Strategy for Intelligent Medical Devices, Scott Phillips, CEO of StarFish Medical, sits down with Dr. Bill Hunter, MD, Founding Member, CEO and CMO of Canary Medical, and pioneer of the Persona IQ smart knee implant. Together they explore how a device like it turns a one-time implant into a continuous source of patient data, and why getting paid for that data is a different problem than getting paid for the implant itself.
Drawing on more than 30 years as a physician, inventor, and serial medtech entrepreneur, Bill will share candid insights on what it takes to build a reimbursement strategy that keeps pace with intelligent medical devices, including the inflection points, missteps, and trade-offs along the way.
We will also host a live audience Q&A, giving you the opportunity to ask your own questions about navigating regulatory and reimbursement complexity in MedTech.
Hardware to Intelligence: Building a Reimbursement Strategy for Intelligent Medical Devices
A 1:1 with Bill Hunter
Presenter Bios:
Bill Hunter
Dr. Bill Hunter is the Founding Member, CEO and CMO of Canary Medical, a medical technology company pioneering active implantable platforms and AI-driven analytics to build a future where connected devices continuously inform treatment and lower the overall cost of healthcare.
Bill brings more than 30 years of experience in healthcare as a former practicing physician, serial medtech entrepreneur and chief executive. He is a lifelong inventor with over 200 patents and patent applications. He was involved in the discovery and development of the TAXUS® Coronary Drug-Eluting Stent, the Zilver PTX® Peripheral Drug-Eluting Stent, paclitaxel-eluting balloons, the Quill® barbed wound closure device and Persona IQ® The Smart Knee.
Bill holds a Doctor of Medicine from University of British Columbia, a Master of Science from University of British Columbia and a Bachelor of Science from McGill University.
Scott Phillips
Scott holds a degree in Engineering Physics from the University of British Columbia. Prior to starting StarFish, he worked in diverse areas such as lithium battery development and manufacturing, UV spectroscopy instrumentation and hi-fi audio speakers. Under his leadership StarFish has grown into a diverse professional organization with clients around the world and 100% focus on medical devices. Scott is a past Chair and current member of the LifeSciences British Columbia board, member of the 2022 VIATEC Board of Directors, Fellow of The Canadian Academy of Engineering, winner of the EY Entrepreneur Of The Year™ 2017 Pacific Awards Technology category, 2017 recipient of the VIATEC Technology Champion award, and volunteers with Junior Achievement, Entrepreneurs Organization, and University of British Columbia.
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