At StarFish Medical, we blend deep technical expertise, regulatory insight, and user-centered design to bring MedTech innovation to life. From startups to global enterprises, we turn visionary ideas into breakthrough products that improve health and save lives.
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Working with StarFish
From early-stage startups to global MedTech leaders, we help companies solve complex challenges and turn bold ideas into market-ready products.

Hardware to Intelligence:
Building a Reimbursement Strategy for Intelligent Medical Devices
In this MedTech Unscripted, Scott Phillips sits down with Dr. Bill Hunter, Founding Member, CEO and CMO of Canary Medical, and pioneer of the Persona IQ smart knee implant. Together they explore how a device like it turns a one-time implant into a continuous source of patient data, and why getting paid for that data is a different problem than getting paid for the implant itself.

Meet ELLA
Introducing ELLA, an AI-powered tool designed to transform how medical device companies navigate regulatory compliance.

Latest Resources

Medical device data monetization turns connected therapy data into revenue from providers, payers, and pharma, not just device sales.

Most medical device development contracts get compared on price and schedule. Here are the questions that decide what the money actually buys.

Lean or conventional? How to choose a medical device commercialization pathway based on funding and product market fit, and what each one costs later.

The goal of risk management in estimation is to end up in a place where the gap between estimated and actual outcomes is acceptable to stakeholders, even if it isn’t perfect.

Dr. Bill Hunter, founder and CEO of Canary Medical, joins StarFish Medical CEO Scott Phillips to unpack what it actually takes to get paid for the data an intelligent medical device generates, and why a recent shift in reimbursement could decide how fast the rest of medtech follows.

When one team designs, lays out, and brings up a board, knowledge sticks. Splitting that work across specialists looks efficient but creates the risk it’s meant to avoid.
Sectors We Serve
Transforming Cancer Treatment through Innovative Technology & Design
Canary Medical: From Concept to Smart Implant Prototype
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