June is the month of many university graduations. In the spirit of continuous education, we asked our writers to identify medical device project tips they’ve learned from on the job experience. Here are 11 solid tips that will help you commercialize your medical device.
Posts categorized as“Marketing”
Think you’ve seen it all? Then check out our most viewed 2016 StarFish Medical videos. Five new entries join this year’s list. Perfect for viewing during breaks in your holiday schedule.
Here’s a common scene at some development companies: The product development phase is 90% complete and all that’s left is the ‘User Experience design’ of the app of a blood pressure monitor. The team comes up to the Industrial Designer for the first time and say “This is what it does and it needs to perform […]
A few years ago I started interviewing successful serial medical device entrepreneurs. Then I began assembling data from people I identified through Google or LinkedIn searches. It’s always fascinating to hear their stories and realize how they’ve improved or saved thousands of lives in many different ways. Typical of the entrepreneurs I speak with, Doug Evans […]
Joel Weinstein is the real deal—a true medical device serial entrepreneur. He’ll be presenting at Medical Device Playbook 2016 in Toronto on March 14. I had the pleasure of speaking with him about his experience creating Hologic and am pleased to share it with our readers. Here’s our conversation:
How your medical device can do either On Feb 11th of this year, gravitational waves were detected for the first time at the LIGO facility in the USA. Theorized in 1916 (by Einstein), they were finally proven, answering one of science’s most fundamental questions in our understanding of physics and the universe. Did anyone else notice […]
Medical device marketing is unique in that it is based on a few principles of value and client experience. How does a medical device company rise above that of the competitors and stand out as the industry expert and the go to ‘medical device’ company?
What do EMC testing, changing from Alarp to AFAP, medical device colors and the pros and cons of two popular ultrasound signal processing techniques have in common? If you guessed they were among the Top 10 most read medical device blogs of 2015, you’re probably an engineer, a QA/RA professional, or subscribe to StarFish Medical […]
Due North InnovationSketch to Launch Process I described the Sketch to Launch process that Brenda Edin and I use at Due North Innovation to provide commercialization services to the medical industry at the recent Medical Device Commercialization Playbook event in Vancouver BC. The following is a transcript of my talk at the event.
Statistics and some success stories Recently I gave a talk at Toronto’s Sunnybrook Hospital on The State of Innovation in the Canadian Medical Device Industry. It’s a big topic and I approached it from two main angles. I evaluated the current crop of medtech startups relative to the previous ones, and I looked at patenting […]
How to choose colour for your medical device Guessing which colour will be received well by the market is a very risky method for a product that has been thoughtfully developed.You can enhance the success of your medical devices through thoughtful colour design. My first blog discussed the impact of current colour trends in medical device and how […]
For almost a century, green was the colour of hospitals and medical devices. That’s because back in 1914, according to a fascinating story in the Canadian Medical Journal, US surgeon Dr. Harry Sherman found the traditional white background much too bright and glaring under the new electric lighting systems. Reasoning that green was the colour […]