Bio Break: Pros and Cons of Platform Technologies in Medical Device Development

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Bio Break: Pros and Cons of Platform Technologies in Medical Device Development

Topic: Bio Break

In this engaging episode of Bio Break, Nick and Joris dive into the complex world of platform technologies in product development, exploring the pros and cons of this widely discussed concept. From in-vitro diagnostics to point-of-care instruments, the term “platform” often sparks excitement—and sometimes hesitation. But what does it truly mean to build a platform-based product, and when does it make sense?

Nick opens the discussion by explaining why the word “platform” can be a trigger for product developers. While the idea of creating a flexible system with multiple applications is appealing, it often risks diluting the target product profile. He highlights the importance of focusing on specific customer needs and ensuring the product solves a defined problem effectively, rather than spreading resources thin across hypothetical use cases.

Joris counters with examples of successful platform technologies in the in-vitro diagnostics space. Systems that can handle various tests, from blood panels to infectious disease assays, have proven invaluable in centralized diagnostic labs. Their ability to save space and streamline workflows makes them indispensable. However, Joris also points out the market risks of trying to cater to diverse customer bases—such as health-conscious individuals versus clinical labs—within a single platform, which can dilute the product’s focus and usability.

The duo discusses the importance of considering market segmentation and customer needs during the design phase. For centralized labs, having a multi-functional platform is critical, but in point-of-care environments, simpler, targeted devices may be more practical. They wrap up by emphasizing the value of aligning product design with a well-defined target product profile.

If you’re curious about how platform technologies can transform medical device development—or when they might lead to pitfalls—this episode offers a balanced perspective packed with real-world insights.

Discover:

  • How to align product design with market needs.
  • The pros and cons of platform-based designs.
  • Key differences between centralized diagnostics and point-of-care tools.

Pros and Cons of Platform Technologies in Medical Device Development

Two men, Nick and Joris, are seated at a table, engaged in a discussion. Both are wearing checkered shirts and have coffee mugs with their names on them. The background features a whiteboard with faint blue writing. The text overlay reads "Imaging for Targeted Drug Delivery" in bold, purple and black letters. The setting resembles a laboratory or office environment.

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Nick and Joris explore the fascinating world of repurposing existing medical device technologies for new market sectors. As engineers and innovators, we often focus on creating brand-new solutions, but what about leveraging tried-and-true technologies to expand into untapped markets? This strategy not only opens doors to new revenue streams but also maximizes the potential of existing innovations.

Two professionals engaged in a discussion at a wooden table in a laboratory setting, with the text 'How to Target Drug Delivery' prominently displayed above them. One participant wears a plaid shirt, while the other dons a checkered shirt, and both have coffee mugs featuring their names. The background showcases a blurred laboratory environment, adding a professional and scientific atmosphere to the scene.

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Two individuals sit at a wooden table in a bright laboratory setting, deeply engaged in discussion. One person gestures animatedly, emphasizing a point, while the other listens intently, with a notebook open in front of them. Both have mugs on the table labeled with their names, adding a personal touch. The text overlay reads 'Shear Stress: Risks & Solutions' in bold and engaging typography, with the backdrop of lab equipment creating a professional yet approachable atmosphere.

Nick Allan and Joris van der Heijden dive into a critical concept in drug delivery and biopharmaceutical development: shear stress. Understanding shear stress, especially when dealing with delicate therapies like cell and gene treatments or mRNA vaccines, can have profound effects on drug viability and efficacy. Nick walks us through how shear stress is identified, measured, and mitigated during product design and development.