
Bio Break: Pros and Cons of Platform Technologies in Medical Device Development
In this engaging episode of Bio Break, Nick and Joris dive into the complex world of platform technologies in product development, exploring the pros and cons of this widely discussed concept. From in-vitro diagnostics to point-of-care instruments, the term “platform” often sparks excitement—and sometimes hesitation. But what does it truly mean to build a platform-based product, and when does it make sense?
Nick opens the discussion by explaining why the word “platform” can be a trigger for product developers. While the idea of creating a flexible system with multiple applications is appealing, it often risks diluting the target product profile. He highlights the importance of focusing on specific customer needs and ensuring the product solves a defined problem effectively, rather than spreading resources thin across hypothetical use cases.
Joris counters with examples of successful platform technologies in the in-vitro diagnostics space. Systems that can handle various tests, from blood panels to infectious disease assays, have proven invaluable in centralized diagnostic labs. Their ability to save space and streamline workflows makes them indispensable. However, Joris also points out the market risks of trying to cater to diverse customer bases—such as health-conscious individuals versus clinical labs—within a single platform, which can dilute the product’s focus and usability.
The duo discusses the importance of considering market segmentation and customer needs during the design phase. For centralized labs, having a multi-functional platform is critical, but in point-of-care environments, simpler, targeted devices may be more practical. They wrap up by emphasizing the value of aligning product design with a well-defined target product profile.
If you’re curious about how platform technologies can transform medical device development—or when they might lead to pitfalls—this episode offers a balanced perspective packed with real-world insights.
Discover:
- How to align product design with market needs.
- The pros and cons of platform-based designs.
- Key differences between centralized diagnostics and point-of-care tools.
Pros and Cons of Platform Technologies in Medical Device Development
Related Resources

In this episode of Bio Break, Nick and Joris discuss the fascinating world of real-time imaging for targeted drug delivery. When delivering drugs to precise locations in the body, how do we ensure they reach the right spot? The answer lies in medical imaging technologies such as MRI, CT, and ultrasound, which play a crucial role in guiding complex drug delivery devices.

Nick and Joris explore the fascinating world of repurposing existing medical device technologies for new market sectors. As engineers and innovators, we often focus on creating brand-new solutions, but what about leveraging tried-and-true technologies to expand into untapped markets? This strategy not only opens doors to new revenue streams but also maximizes the potential of existing innovations.

In this episode of Bio Break, Nick Allan and Joris van der Heijden tackle the fascinating challenge of targeted drug delivery. When administering drugs to specific areas in the body, how can we be certain they reach the intended target? Nick shares an exciting example involving an intranasal device designed to deliver drugs precisely to the olfactory cleft—an area located between the eyes.

Nick Allan and Joris van der Heijden dive into a critical concept in drug delivery and biopharmaceutical development: shear stress. Understanding shear stress, especially when dealing with delicate therapies like cell and gene treatments or mRNA vaccines, can have profound effects on drug viability and efficacy. Nick walks us through how shear stress is identified, measured, and mitigated during product design and development.